CLAUDIO HENRIQUE CALDAS MATTOS
I was reading an article the other day about “Britalian Food”, which is the Italian food sold in British supermarkets that doesn’t follow the original recipe and tastes differently. And it highlights the fact that British are taking advantage of Italian’s food popularity putting the authetic ingredients behind and changing it in order to satisfy the costumers.
I thought it might be outstanding because it is important to focus on keeping authenticity not only in Italian food but all of the other kinds of popular food, around the globe, like Thai, Chinese and Indian.
Basically, what it introduces is that quality has been compromised, in favor of low costs reaching popularity. The great supermarkets have such a large share of the market these days, that they can easily drive down prices and also they can shop around for the cheapest products, which is not the same as the best original ones.
What surprised me the most was the fact that if the supermarkets and companies did 100 per cent authentic produce and recipes, the customers would not be ready for using it with great satisfaction. I agree with it when it claims a balance, that means you can’t follow the recipe totally otherwise it will not make sucess, but also you can’t lose the original culture.
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